Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Malaysia Social Sciences
Students Engineering & Materials Science
learning Social Sciences
student Social Sciences
Education Engineering & Materials Science
art Social Sciences
Motorcycles Engineering & Materials Science
Tourism Social Sciences

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Research Output 1999 2019

A preliminary study on identifying the potential core values for product branding based on malaysian keris characteristics

Abdul Aziz, A. Z., Abidin, S. Z. & Anwar, R., Jan 1 2019, Research into Design for a Connected World - Proceedings of ICoRD 2019 Volume 2. Chakrabarti, A. (ed.). Springer Science and Business Media Deutschland GmbH, p. 249-257 9 p. (Smart Innovation, Systems and Technologies; vol. 135).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Product design
DNA
Benchmarking
Core values
Branding

Assessing designers’ perception, analysis, and reflective using verbal protocol analysis

Kamil, M. J. M., Abidin, S. Z. & Hassan, O. H., Jan 1 2019, Research into Design for a Connected World - Proceedings of ICoRD 2019 Volume 1. Chakrabarti, A. (ed.). Springer Science and Business Media Deutschland GmbH, p. 51-61 11 p. (Smart Innovation, Systems and Technologies; vol. 134).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Human behavior
Verbal protocols
Protocol analysis
Interaction
Everyday life

Assessing the attributes of unconscious interaction between human cognition and behavior in everyday product using image-based research analysis

Kamil, M. J. M., Abidin, S. Z. & Hassan, O. H., Jan 1 2019, Research into Design for a Connected World - Proceedings of ICoRD 2019 Volume 1. Chakrabarti, A. (ed.). Springer Science and Business Media Deutschland GmbH, p. 63-73 11 p. (Smart Innovation, Systems and Technologies; vol. 134).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Image analysis
Cognition
Interaction
Product image
Evaluation