A cross-sectional study on the use of, preference for, and perceived reliability of mass media for drug-related information among the general public in Sarawak

Chuo Yew Ting, Mohd Shahezwan Abd Wahab, Kah Seng Lee, Robin Tiow Heng Tan, Long Chiau Ming

Research output: Research - peer-reviewArticle

Abstract

Background: Because of the large size of Sarawak and the high proportion of people residing in rural areas in this Malaysian state, disseminating drug-related information there can be challenging. It is, therefore, important to recognize the type of mass media for drug-related information that are salient to the people of Sarawak. This study was aimed at identifying the use of and the preferences for mass media to obtain drug-related information among the public in Sarawak. We also aimed to recognize the media perceived as the most reliable for drug-related information. Methods: This was a cross-sectional study using a self-administered questionnaire carried out from September to October 2013. Survey respondents were recruited from 4 divisions in Sarawak: Kuching, Sibu, Miri, and Bintulu. Results: A total of 433 completed questionnaires were obtained at the end of the study period. All respondents had access to common mass media such as television (89.8%, 389/433), radio (68.6%, 297/433), and the Internet (66.1%, 286/433). Among all respondents, television (71.4%, 309/433) was noted as the most preferred media for drug-related information. Compared with rural respondents, urban respondents were significantly more likely to have access to and prefer the Internet to obtain drug-related information. On the other hand, rural respondents were more likely to have access to and prefer radio for such information compared to their urban counterparts. Conclusions: Television can be an important and attractive choice of mass media in a quality use of medicines (QUM) campaign. The Internet can be used to disseminate drug-related information in urban areas, whereas radio can be used in a QUM campaign targeting the rural public.

LanguageEnglish
Pages212-220
Number of pages9
JournalTherapeutic Innovation and Regulatory Science
Volume51
Issue number2
DOIs
StatePublished - 2017

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Mass Media
Malaysia
Cross-Sectional Studies
Pharmaceutical Preparations
Surveys and Questionnaires
Television
Radio
Internet

All Science Journal Classification (ASJC) codes

  • Pharmacology, Toxicology and Pharmaceutics (miscellaneous)
  • Public Health, Environmental and Occupational Health
  • Pharmacology (medical)

Cite this

A cross-sectional study on the use of, preference for, and perceived reliability of mass media for drug-related information among the general public in Sarawak. / Ting, Chuo Yew; Abd Wahab, Mohd Shahezwan; Lee, Kah Seng; Tan, Robin Tiow Heng; Ming, Long Chiau.

In: Therapeutic Innovation and Regulatory Science, Vol. 51, No. 2, 2017, p. 212-220.

Research output: Research - peer-reviewArticle

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